This provides a sense of rhythm and holds a reader’s attention better, McCue said. Those articles do not scroll, but come in pages that people can turn by clicking on an icon. While almost any free online article can be read on Flipboard, the articles look better if publishers have worked with the company. About 5 percent of traffic to news sites such as cnn.com comes from social media, estimates Boston-based research firm Compete Inc. With Flipboard, McCue hopes to feed people’s increasing appetite for articles found through social media, like when a friend recommends a story on Facebook. He also hopes eventually to cut deals with publishers to sell electronic books through Flipboard.įlipboard is available only on the Apple iPad, but McCue expects to launch an iPhone version in a few weeks that will also work on the iPod Touch. He declined to say which studio partners he has approached. It has received $60.5 million in venture capital funding and its app has been downloaded 3 million times.Ĭhairman and Chief Executive Mike McCue said he will tackle the video project at the end of the year. The Palo Alto, California-based company hopes to cut deals with studios to carry movies and episodes of TV shows, getting into territory staked out by Netflix, Hulu and Facebook.įlipboard mixes articles from a growing list of brands like and the Economist with social media feeds from sites like Facebook into a personalized online magazine. Flipboard, the social media magazine whose investors include actor Ashton Kutcher, plans to add television shows and films to move it beyond the online articles that it offers now. SAN FRANCISCO (Reuters) - Internet video is getting even more crowded.
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